Identify, assess and navigate

Our Strategic Land service combines deep local planning insight with advanced AI-driven analysis to help landowners, developers and promoters secure allocations, navigate Local Plan reviews and deliver sustainable new homes.

With a proven track record, we’re trusted by SME builders and PLC housebuilders alike to turn plans into permissions.

Through our bespoke Fellpath Strategic Land Programme, every site is assessed, managed and progressed through a clear, structured route — ensuring nothing is missed and that opportunities are maximised.

The key to a good relationship is communication. We provide timely updates (usually weekly), and we promise to keep you informed every step of the way.

What we do

  • Site strategy & feasibility
    Early-stage advice to assess viability, risks, and opportunities.

  • Planning applications & project management
    End-to-end management of submissions, negotiations, and approvals.

  • Stakeholder engagement
    Building support from councils, consultees, and communities.

  • Appeals & problem solving
    Strategic handling of refusals, conditions, and enforcement issues.

  • Ongoing planning support
    Continued consultancy for live sites, phased developments, and future growth.

  • AI-powered tracking – automated updates, deadline reminders and milestone reporting so landowners stay fully informed at every stage.

We support developers across all stages of the planning process including:

A group of people standing and talking in a conference room or lobby area with empty chairs in the foreground and a wall with the signage 'WALLING HOTEL' in the background.

Call for sites

Local authorities regularly invite landowners and developers to submit sites for future development through the Call for Sites process. At Fellpath, we help you respond strategically, thereby positioning your land for inclusion in the Local Plan and future growth.

  • Site identification & appraisal
    Assessing your land’s suitability for development and identifying key opportunities.

  • Site submissions
    Preparing and submitting robust, well-evidenced representations to local authorities.

  • Planning strategy & promotion
    Advising on long-term planning strategy to support allocation and future applications.

  • Stakeholder engagement
    Building relationships with councils and communities to support your site’s inclusion.

  • Ongoing representation
    Supporting your site through the Local Plan process, including hearings and consultations.

Contact us
Call for sites
Illustration of a sunset over a hill with trees and a house, accompanied by the text 'STRATEGIC LAND' and a description about unlocking the potential of land from identification to planning permission.
A flyer for the Fellpath Strategic Land Programme featuring a flowchart graphic and descriptive text about site assessment and management.
Infographic outlining four steps of a process: site identification and calls for submissions, planning policy and evidence review, stakeholder engagement, and promotion and planning delivery.
Illustration of two clasped hands with houses and trees above, representing a real estate or property agreement, with text 'From Potential to Permission' and a message about helping landowners, developers, or agents move from potential to permission.